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The idea that Salinas is a dumb town is itself pretty inaccurate. When I read that, I saw it as a grand insult to the delicate skill and craft of our local farm laborers.
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Among several indicators, the list factored in the number of available jobs that require a college education.īut really, how unexpected is this? When so much of your workforce is manual labor based, you can bet that there won’t be a load of workers sitting on college diplomas. Media outlets leached onto the story and the study it was based on and repurposed it as a list of the dumbest towns in the country. (See reality show, above.)įor instance, Forbes recently named Salinas the second least educated city in America. Or stories that get misreported as something else. What do you think happens when one of California’s richest industries conducts business in and culls its workforce from a highly concentrated immigrant community? Lots of under reported stories, such as the ripple effects of low academic achievement numbers amongst English Language Learning students or the population density in certain areas of town. And these hands are mostly Mexican migrants who make up about 34 percent of our town’s population, according to recent US Census Bureau data. But the innovation in lettuce growing, packing, and shipping that brings you a “healthy” meal also includes a lot of unseen hands. There’s a 90 percent chance that bagged salad you bought for dinner was produced here. We are the model for modern agricultural technology and production.
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Salinas calls itself the Salad Bowl of the World, which sounds like a healthy thing, but our billion dollar lettuce economy is complicated-maybe more complicated than outsiders care to understand-and our struggles are a window into California’s future.Īs Silicon Valley is to software, Salinas is to lettuce: We didn’t invent the salad bar, but we introduced the world to bagged salad. The town has changed, as violent crime reports in town have fed the media’s appetite for sensational headlines. Once upon a time the juiciest national story about Salinas might have involved an e.coli outbreak linked to one of our produce giants. Other local media outlets covering the town include the Monterey County Weekly, NBC/ABC affiliate KSBW-TV, CBS affiliate KION-TV and Univision affiliate KSMS-TV. I also served time as an education and city reporter for two local publications, The Monterey County Herald and the Salinas Californian. I’ve covered the town for more than 20 years, largely as a features writer and columnist.
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Maybe we look like a real- life version of a tawdry reality TV show to them. Each story draws the major corporate media outlets to town, eager to shoehorn some reference to Salinas native John Steinbeck into the narrative. Every couple of years, Salinas grabs national media headlines for all the wrong reasons: Police killings of criminal suspects caught on camera the sensational courtroom drama of local convicted murderer Jodi Arias.